Story Abstracts for Week 8
A reporter could put together the most well written, well-researched and well-sourced story, but no one would read it without a solid headline to attract attention to it. Along those same lines, a reporter could also write the most ignorant, biased, anonymously-sourced, insensitive and incoherent article, and everyone who picks up the newspaper that day will read it if it has a dramatic, catchy or hard-hitting headline. Headlines are a powerful tool. They are what draws readers into some stories, and pushes them away from others. Hardly any member of a newspaper’s audience reads the entire publication front to back, so the best way to assure that many readers will see your story is by giving it an interest-peaking headline. While it is true that headlines, in a sense, sell stories, a reporter must not sacrifice precision and accuracy in the name of clever or stunning headline writing. The best headlines give the reader not only an idea of what the story is about, but a glimpse into the literary genius of the reporter.
The first article I read, Larry D. Larsen’s “1,000 Headlines in 460 Days,” takes a look at a long list of news story headlines. Some are good, some are bad, and some, in Larsen’s opinion, are downright ugly. The article was written to “commemorate the headline millennium,” and although it is predominantly a grouping of lists, it is still helpful to a beginning reporter to review. The best way to learn, especially in the news-reporting industry, is to read the work of others, and see what they did and what works best. Larsen’s personal favorites were predominantly full of alliteration, or heavy on the rhyming. Using either of these tactics while writing headlines usually draws in readers. Even the most bland, mundane stories can leap off the page with a sing-song headline. I enjoyed the list of obvious headlines, especially “Police find body in cemetery.” It seems obvious to state that a body was found in a cemetery, because that’s where dead bodies are kept. The link to the story was dead (no pun intended), but I can only assume the article was about a dead body found in the cemetery that was not supposed to be there, and not buried properly, but dumped on the grounds, which would constitute criminal activity. There is a news story here, but the headline makes it sound as if nothing out of the ordinary has happened, because this is where bodies are typically found. Nonetheless, seemingly obvious headlines can still attract some attention. There were several other groups of headlines, and even though some of them seemed inconceivably idiotic, they still did their job – they got my attention.
The second article I read, Elinor Mill’s “Newspaper headlines lost in Web translation,” examined two important issues of journalism: The necessity of writing a good headline coupled with the desire to not lose readership when transitioning between a print and online medium. The article focused on the opinions of Stephan Spencer, president and founder of search engine optimization company Netconcepts, who determined “whether some historic and famous newspaper headlines would translate to the Web.” The concept of Web translation has become increasingly important in today’s newsrooms, as more and more publications are branching out onto the World Wide Web. There are some key issues to contemplate when turning a print story into an online one, and Spencer and Mills touched on one of the most crucial aspects – search engine optimization. Search engine optimization, or SEO, according to http://www.searchenginewatch.com, “means ensuring that your Web pages are accessible to search engines and are focused in ways that help improve the chances they will be found.”
In order to optimize the chances of a news story being listed high on a list of search results, the headline of the story must overtly mention the subject and nature of the headline. Clever and catchy headlines like “Headless body in topless bar” and “Super Caley go ballistic. Celtic are atrocious” definitely attract attention when printed on a newspaper page, but when it comes to the online world, these stories would never surface in a search for the actual topics of the stories. When it comes to Web stories, the best plan of action is being as focused and descriptive as possible. The “Super Caley” headline, although rhythmically enticing, has nothing to do with the subject of the story, a Scottish Cup soccer game between Inverness CaledonianThistle and Glasgow Celtic. “Headless body in a topless bar” might go a far way on the front page of the New York Post, but on the Web, terms like “crime,” “murder” and “
The final article I read, Diane H. McFarlin’s “What we mean when we speak of convergence,” further establishes the theme that journalism no longer revolves solely around a print medium. News multimedia is not a thing of the future, but the present for all journalists. McFarlin examines the debate over what is meant in the discussion of convergence, and provides her opinions on what this discussion and debate should be encompassing. I agreed with her views, and I believe any journalist, amateur or experienced, should familiarize himself with the concepts she discusses. Newspapers are no longer the only source of information in our high-paced, need-for-knowledge-now society. Television and the Web now both play a key role in providing audiences with up-to-date information, and newspapers are inevitably being forced to branch out into these platforms to remain viable companies in our technology-driven world. McFarlin offers three assumptions in an effort to further evolve the discussion of convergence.
McFarlin first assumes that “convergence is practiced by the whole organization, not individual journalists.” She argues that the concept of convergence is hurt by the idea that “multimedia drones” are forced to churn out stories for print, online and television, and that in doing so, there is not enough time to “do any one of them well.” McFarlin believes that newsrooms thrive on specialization, and that while any journalist should have some knowledge of any given platform, and be able to contribute in some way to each of the three, no one person can be expected to excel in all categories. Instead of relying on one reporter to cover a particular beat for print, online and television, there should be a collaboration of reporters and editors providing their expertise in a number of different subjects to put together a better final product for all three platforms.
McFarlin’s second assumption is “convergence is about doing more with more, not more with less.” Many newspaper publications have recently been forced to cut costs, by means of firing several of their employees, to meet the demands of the advertiser and publisher for a high profit. While convergence could be seen as an excuse to cut back the amount of reporters on staff in favor of a more profitable business and a better bottom-line, this practice would only hinder the quality and the amount of information given to the public. Because there are now more platforms to deliver the news through, there should be more reporters, not less. These media are too different in their nature to expect one journalist to provide the best-possible product for all three. The final assumption is “it’s not about us. It’s about them – the readers, viewers and users.” Instead of being seen as a means of cutting costs, convergence should be viewed as an opportunity to reach more people on more levels of news coverage. Some conventional news junkies will probably stick with reading the newspaper and the newspaper only, while other, younger readers will be much more likely to obtain the bulk of their news from Web pages, blogs and discussion boards. Still others have only enough time in the day to catch the 30-minute news broadcast on TV just before going to bed. News publications cannot assume that just because they have covered a story on one platform, everyone will see it. The news should be made available to as many people as possible, regardless of how the reader chooses to access it.
Case Study for Week 8
ACES Discussion:
I read a discussion titled “Dead animals in sports II,” which dealt with a topic very similar to Jessica’s – the use of photos of animals killed by hunters in the sports pages of our newspapers. The discussion stemmed from a New York Times article with a teaser that read: “Hunters need to push a new public image based on deeper traditions: we are stewards of the land, hunting on ground that we love, collecting food for our families.” The debate was actually focused on two issues: Should hunters appear in the pages of the sports section with the animals they’ve killed? Are hunters traditionalists trying to feed their families, or killing enthusiasts who feed off (pun intended) the egotistical boost of murdering an animal?
There seemed to be a majority opinion to each question. With regard to running photos of dead animals in the paper alongside the hunters who killed them, the argument was in favor of not running them, but for reasons one might not expect. The reasoning behind this argument wasn’t so much that the photos are too graphic or insensitive, but that these photos are a waste of space that could be better filled with more pertinent information. The idea seemed to be that if you’ve seen one dead deer, you’ve seen them all. When it comes to the question of sportsman or traditionalist, there was a resounding argument for the former. Nearly every post cited the belief that the majority of hunters do it purely for sport, not for the survival of themselves or their families. This argument is best made by the consideration that today, hunting is referred to as a sport, not a food-gathering tactic. There were a few opinions that I found interesting and worth noting.
- “People eat meat. Animals must be killed for people who choose to eat meat. We’ve come a long way from the family farm because populations have exploded. One can eat meat and still want an animal to be killed humanely and object to factory farms and their practices and condidtions (yes, this is how it was spelled in the post).” – Deadline Dame
- “Let’s face it. Some hunters just like to shoot things.” – Jim Thomsen
- “Some papers now make customers pay for extended obituaries or wedding and engagment (again, this misspelling was in the post) photos. Maybe we should make the mighty hunters pay to put their egos in print and see how that goes.” – Deadline Dame
This next one I just thought was really funny. I hope no one finds it offensive.
· “Spotted recently on a bumpersticker: “Vegetarian: An Indian Word For ‘Bad Hunter'” – Jim Thomsen
The Newsroom Diversity Game:
Bad news: I did not bring my newsroom into parity with my community. I only managed to increase the amount of minority reporters at my paper to 27 percent, just 3 percent shy of my diversification goal. I had mixed feelings about this game. I’m not trying to make any excuses for myself, and I’m more than willing to admit that diversifying a newsroom must be a very difficult task for any editor. However, there are many ways in which this game had nothing to do with the real-life situation of bringing more minority voices onto the staff. I guess, as it turns out, I am trying to make excuses for myself, but I believe they are valid.
To begin with, I lost two or three points during the wild card portion of the game. This aspect of the game seemed more like something I might find on an interactive Price is Right Web site than on a Newsroom Diversity Game. I failed my goal partly because I had bad luck choosing a few cards. I understand that this was meant to represent the fluctuation of the industry, which I would also not have any control over, but nonetheless, I’d like to think that as an editor, I’d have at least some say in how these trends and changes affected my newsroom. My second complaint is that I was unable to answer all ten questions in the allotted amount of time, which also hurt my score. Perhaps the site should have offered a speed-reading course before it presented this part of the game. I understand that in the newsroom, editors and reporters are constantly under deadline, and on-the-spot decisions are often needed, but not within the span of a one minute (I hope). How can I decide on something I can’t even read? In spite of all of this, I did find the game informative and mildly entertaining, and believe it is at least somewhat helpful in training the aspiring journalist to take diversity issues into consideration.
“Grandfather charged in blaze that killed 3:”
In comparison to some of the other articles we’ve examined in class for case studies, this one seemed to be more well-rounded and well-written. There were, however, a few glaring issues that should be addressed. The major issue involved is in the headline, not the story itself. The head states that the fire killed three people. In the story, however, it is revealed that the fire killed a man, a pregnant woman, and their 3-year-old child. Apparently, the writer of this headline did not feel that an unborn child should be considered a person. I would be willing to assume that you’d be hard-pressed to find one reader who did not have some stance on whether an unborn child, or a fetus, is a human being. While I have my own opinions on the subject, which would undoubtedly conflict with many others (hence the major debate), there is a simple solution to this problem. It is stated in the story that the man is being charged with three counts of first-degree murder and one count of intentional homicide of an unborn child. Why not just state this in the headline and avoid this very sensitive subject altogether? This debate has been going on for decades now, and will continue to do so long after any of us are writing or reading stories. I see no point in trying to settle it with a headline about a fire in which people died.
Another issue noted in class is the stereotyping of the caste system, as the daughter of the man being charged married a man from a lower caste, and this is mentioned as the reason behind the man’s resentment of the couple, which apparently caused him to start the fire. There are probably a great deal of American readers who know little to nothing about the traditional caste system, and even though this information was made known in an official court document, there could be a tendency to misread into the values of cultures with caste systems without further detail. The last issue, though minor, that I noticed, is the use of the word “grandfather” in the headline. Even though many may not see this as a problem, I found it curious that the writer chose this option. The subject of the headline is also an